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October 24, 2017
Microsoft Store at King of Prussia Mall will host a virtual reality sudden cardiac arrest event with ImmERge Labs, the American Red Cross Eastern Pennsylvania Region, CPR Ready Coalition, Mobile CPR Project and the Center for Resuscitation Science at the University of Pennsylvania.
October 24, 2017 (PHILADELPHIA) - ImmERge Labs, a University of Pennsylvania startup specializing in virtual and augmented reality to reimagine how the world prepares for emergencies, will host a virtual reality (VR) sudden cardiac arrest (SCA) experience at the King of Prussia Mall for members of the public (over 18 years age). October is Sudden Cardiac Arrest month nationally; SCA is a highly mortal disease state requiring quick action of CPR by the public. The public will have a chance to try out the ImmERge Labs Virtual Teachable MomentSM experience at the Microsoft King of Prussia store and receive a hands-on CPR instruction from the American Red Cross Eastern Pennsylvania Region, the Mobile CPR Project, and the Penn Center for Resuscitation Science at the University of Pennsylvania. The event will demonstrate what to do if someone were to need CPR in a real-life situation. The Virtual Teachable MomentSM experinece was created in order to help expose bystanders to a highly realistic SCA scenario and the life-saving skill of CPR.
“ImmERge Labs' Virtual Teachable MomentSM experience will serve to improve the emotional readiness of a bystander if they were to be placed in a real-life situation where they needed to perform CPR” said Marion Leary, Director of Innovation Research at the Penn Center for Resuscitation Science and Founder of ImmERge Labs. “We’re constantly working to provide innovative solutions to better prepare people to respond to emergency situations.”
ImmERge Labs will host their virtual reality sudden cardiac arrest awareness month event on Tuesday, October 24, 2017 at the Microsoft Store at King of Prussia Mall. The event will begin promptly at 1 p.m. and continue on until 3 p.m.
About ImmERge Labs, LLC
Using state-of-the-art immersive virtual and augmented reality platforms, ImmERge Labs reimagines how the world prepares for emergency response situations. A University of Pennsylvania startup, the company’s flagship product, a VR platform to help enhance bystander response and CPR skills was developed by Founder Marion Leary, Philadelphia’s 2017 Geek of the Year, through her resuscitation science research at the Center for Resuscitation Science at the University of Pennsylvania. This project is supported by the Ben Franklin Technology Partners of Southeastern PA, an initiative of the Pennsylvania Department of Community and Economic Development funded by the Ben Franklin Technology Development Authority. ImmERge Labs recently received $50,000 investment as a part of the Science Center’s Digital Health Accelerator. For more information, visit immergelabs.strikingly.com.